Value Added Services can be a complex conundrum.

Constantly shifting consumer preferences and demand forces service providers to churn their content and application portfolio repeatedly. Cut throat competition dictates rapid deployment of killer applications with the least TCO & quickest ROI. Sunk investments & shifting revenue paradigms make it difficult to make a business case for investing in capex sapping platforms. Business pressure to maintain a high growth gradient often has operators scrambling to scale operationally rather than focusing on grooming future growth engines.

In addition, there seems to be a profusion of tricky questions which beget no ready answers:

· How do service providers obtain access to on-demand content and applications?
· What kind of business models do operators adopt to hedge an uncertain investment?
· How do service providers manage this large ecosystem of technology and application partners?
· How do service providers commercialize and monetize the services?
· How do service providers rationalize their VAS portfolio to align with consumer and business demands?

Unraveling this conundrum is the mission of CanvasM.

For more information please get in touch with us at BusinessDev@canvasm.com.