Taking in considerations dynamic of VAS market we have focused on differentiated approach rather than building differentiated products.

We have invested to enable innovation on continuous basis while following different practices of launching Innovation and Device Testing Lab, and also the first players who have launched India’s first multiplayer gaming services.

Leveraging our global access through parent company Motorola, Tech Mahindra and Mahindra Satyam we have insight of best practices in VAS industry and are replicating the same in emerging markets like replication of data optimization solution in Indian market for a leading telecom operator in India.

We have focused on models of Build, Operate and Manage VAS solution leveraging our best of breed technology partners across globe, regional cross domain partners for content, Banks, Retail house etc, device practice for wider reach. We also ensure quality of service and Tech Mahindra’s system and network integration expertise and BPO practice for faster time to market and User Interface Development Group (UIDG) to ensure ease of use and simple navigation for consumers. Hence with collaboration of success pillars and providing 360 degree understanding of Telecom Service delivery, this enables us to avoid unpredictable experience for VAS services for consumers.

In line with Telco’s focus to enable long tail of Vas application we have build a portfolio  in sync with market dynamics of  emerging markets like APAC and developed markets like North America , Europe .