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Mobile VAS has resulted in the emergence of an entirely new business eco-system giving rise to supporting industries such as content development and aggregation. There are multiple stakeholders playing across the Mobile VAS value chain many with overlapping roles and functions to enhance their pie of revenue. A well demarcated value chain of VAS is yet to evolve in the ecosystem of this space.

Utility VAS

CanvasM’s innovative in-house products such as  mobile applications and web based customer self services offer carriers and operators the applications they need to serve the instant gratification generation (IGG)—subscribers who not only demand but expect the latest applications. Architectured with competent and the latest technologies our solutions empowers the providers to consistently live up to customers' expectations now while setting up service roadmaps for the future. Our Utility VAS offerings enable operators to effectively reduce churn and create new revenue opportunities while lowering operating expenses and total cost of ownership.

Commerce VAS

MCommerce services provide an individual mobile phone user with the ability to securely and conveniently manage personal finances, fund transfers, point-of-sales purchases and other transactions electronically using a mobile device. Users can utilize multiple cards for payment and access various other value-added services such as coupons, ticketing etc  from their mobile devices. CanvasM’s MCommerce offerings consist of a portfolio of mobile financial services and an application framework for add-in applications. The service ensures end-to-end security throughout the platform with the users' banking and credit information stored with their financial institution. Our

M-commerce services supports NFC (near-field communications), a specification being advanced by both banks and wireless carriers, that allows mobile devices to communicate automatically with contact-less payment readers at merchant outlets and with signs, posters, and other media equipped with NFC chips.

Digital Asset Management

Digital Asset Management comprising of content based entertainment offerings spanning from low data rates like Multiplayer gaming, On device portal to high data rate offerings like video mail, video SMS, 3G Multiplayer gaming etc and monetization at next level through these content offerings by enabling Telco’s and Media Agency to positions ads of brands like Reebok, Ford etc and recommendation to cross sell and up sell VAS services based on consumer profile and history etc.

CanvasM  has end 2 end play for these offerings spanning from  technology platforms to enablers for commerce , location  , promotion etc to applications like , Buddy Finder , Mobile Couponing etc. to integration with networks and IT system of Telco and with cross domain partners like Banks , Retail House , Media Agency , Brands etc to managing these services based on governance framework of KPI’s ,SLA’s etc to finally ensure reach across wide array of  devices leveraging porting platforms and device testing and certification services .
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Disclaimer   |   All content is Copyright @ 2010 CanvasM Technologies Limited
Tech Mahindra- Mobility is the Platinum sponsor for IDC's Enterprise Mobility conference: Steering a Mobile Enterprise on 27th February, Auckland.  read more..